Best New Bookie
  • Welcome Free Bet
  • Site Speed
  • Existing Customer Sports Promotions
  • Betting Markets
  • Odds


Not the best for existing customer betting promotions but with a decent open account offer and competitive odds, they’re a bookmaker I’ll recommend.

Bethard is, at the time of writing, the newest bookmaker I feature to operate in the UK. They launched in 2012 but only recieved their UK gambing licence in Q4 2017. Since then, they continue to expand their offering with licences in Denmark, Sweden, Spain and Ireland being granted since then.

They’re obviously an ambitious company and saw an opportunity to grow brand awareness by signing Zlatan Ibrahimovic as brand ambassador in 2018. The 6’5″ Swedish striker partnership can’t have been a small investment and given it’s a partnership in it’s third year, it must be working for them.

Their betting promotions can be found in a link which isn’t too obvious at first glance, nestled far in the top left hand side of the site. Find it though and you’ll see details of their sports welcome offer along with live casino promotions, tournaments and other casino-focussed offers. At the time of writing, sports betting offers for existing customers are not to be seen. Hopefully that will change once the big events such as Cheltenham and the World Cup get underway.

If I had to be critical about anything, their website isn’t the fastest when loading for the first time, but that’s a minor inconvenience and once loaded you can flick between sports quickly to build those accumulators. Another criticism would be their trademark and tagline, “Winners Dare More” which is hardly a responsible betting message in my opinion.

If you’re looking for a Bethard bonus code, you don’t need one. Simply use the ‘Bet Now’ link on site to get their latest betting offer and competitive odds.


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